| Home > Scholarly Contributions > Abstracts > Volume 8 Issue 2
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| Volume 8 Issue 2
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Reactions to cheap art.
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Martin S. Lindauer, 1990, 8:2, 95-110.
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Abstract:
Mass-produced art (also known as factory art or kitsch) is a popular and affordable type of art found in homes, businesses, and public places, but not in museums. In order to understand more about this little studied form of art and to verify its appeal to a mass audience, slides and photos of mass-produced art were rated in three studies. Subjects differed in sex and age (ranging from teenagers to older adults), and in educational and art backgrounds. Across all studies, mass-produced art was generally liked, irrespective of individual differences. Other evaluative responses (whether the art was good, would be hung at home and recommended for museum purchase) were also generally positive; Familiarity and complexity were high; and all variables correlated with one another. Scenes from nature were most preferred, while still-lifes and cityscapes were not. The relationship of mass-produced to museum caliber art, and the contribution of popular art to the psychology of art and aesthetic theory, are discussed.
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Understanding musical soundtracks.
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Annabel J. Cohen, 1990, 8:2, 111-124.
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Abstract:
Musical soundtracks concern two art forms, music and cinema, and two sensory modalities, auditory and visual. As such, they touch many aspects of psychology and provide a fertile and challenging domain for investigation. the present article advocates that a framework for exploring the psychological effects of musical soundtracks should focus on meaning, structure, memory, awareness, and experimental aesthetics. Research representing these topics is reviewed and suggestions for new research are made. As well it is proposed that the historically significant associationist approach is applicable to a number of these contemporary issues.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
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Intensity, dissonance, and preference for pure tones.
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Colin Martindale & Kathleen Moore, 1990, 8:2, 125-134.
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Abstract:
An experiment on preference for pure tone pairs varying in intensity and dissonance was conducted in order to test predictions derived from Berlyne's theory of aesthetic preference. According to the theory, preference is an inverted-U function of arousal potential; the determinants of arousal potential are summed, so that an increase in the amount of one determinant leads to a decrease in the maximally preferred lever of other determinants, and collative properties, such as dissonance, are the most important predictors of preference. The experiment supported none of these predictions. Preference was related to intensity and dissonance by monotonic or U-shaped functions. The trade-off between intensity and dissonance was not present. Intensity rather than dissonance was the most important determinant of preference. As compared with intensity, the effect of dissonance on preference was negligible. The results are explained in terms of a connectionist theory of aesthetic preference.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
See more benefits!
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An exploration of the impact of marketing mix variables on museum attendance.
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Elizabeth Cooper-Martin, 1990, 8:2, 135-148.
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Abstract:
Like their for-profit counterparts, many museums have adopted marketing strategy and tactics. Four variables are critical to enacting marketing strategy: product, price, place, and promotion. This article tests the relationship between these variables, known as the "marketing mix," and a museum's performance in terms of attracting visitors. Each of these variables is shown to affect museum attendance.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
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Structural aspects of visual art design and their relation to broader sociocultural contexts.
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J. Abramson, 1990, 8:2, 149-191.
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Abstract:
This article outlines the results of a research project focused on certain cross-cultural consistencies in the visual arts and the implications of these for our understanding of art 's broader sociocultural and historical contexts. The consistencies examined were for the most p art structural involving design and composition. The resulting data were used to construct a new model categorizing art styles typologically; i.e., according to specified structural features in their design behaviors and repertoires. Sorting criteria were broad enough to classify all art styles yet specific enough to strictly define categories and to be predictive for feature complexes in particular styles. The taxonomy resulting from art style categorization by design-structure corresponded to previous style groupings assembled according to art function and sociocultural context, but appeared to be more precise and quantifiable. Evidence suggested that the structural features defining such art style classes can also typologically categorize cultures. The array of classes and class memberships resulting from trial cultural sortings by these features corresponded to those produced by structurally typing art styles according to the same features. That is, the structural distinctions defining the art style classes turned out to be particular examples of a pattern actually organizing phenomena at levers much broader or more basic than the visual arts. In this article, the issues giving rise to a new model, the model itself, and an accompanying theory accounting for the model are briefly presented. The data assemblage involved is also described, though for reasons of space not actually included in this article. Representative data samplings and detailed discussions of conclusions and models deriving from the data are presented in a forthcoming book (Visual Art Design Structures and Their Sociocultural Contexts).
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
See more benefits!
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