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| Volume 5 Issue 1
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The influence of cutting rate on the evaluation of affective content of film.
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Harry Heft & Ragnar Blondal, 1987, 5:1, 1-14.
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Abstract:
This investigation examined the hypothesis that the evaluation of the affective content of a film scene would be determined by the interaction of scene content and film cutting rate. Two simple narrative films were shot differing only in the emotions expressed (happiness or anger), and two edited versions of each film, a fast and a slow cutting rate version, were prepared. Subjects evaluated the principles in the films as well as their own feelings while watching the films, using Mehrabian and Russell's emotional state inventory. The results supported the interaction hypothesis, as indicated by the findings that the faster cutting enhanced the positive ratings of a speaker in the "happy" film, but led to enhanced negative ratings of the same speaker when he presented an angry demeanor. In the angry scenes, where there may be multiple layers of meaning and emotional content, the interaction effects were more complex, but still largely consistent with the hypothesis.
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As member of the IAEA you receive the Empirical Studies of the Arts
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1983 at discounted rates.
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Aesthetics applied to fashion apparel.
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Walter A. Woods & Thomas C. Padgett, 1987, 5:1, 15-30.
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Abstract:
An apparently ambiguous status for aesthetics in fashion theory is noted and discussed and an applied aesthetics approach to supplement the current communications theory approach is proposed. Two classes of aesthetic
properties-intrinsic formal and extrinsic symbolic content - are discussed in terms of stimulus properties. Certain stimulus properties are used in an experiment in which it is demonstrated that aesthetic properties can be identified and used in evaluating fashion apparel. The findings suggest that when aesthetic criteria are considered in fashion theory, classica1 fashion concepts such as taste leadership require reevaluation.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
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Consumer preferences in literature, motion pictures, and television programs.
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Elizabeth C. Hirschman, 1987, 5:1, 31-46.
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Abstract:
This study examined the relationship between five motives - sensory arousal, cognitive arousal, escapism, mastery-control, and emotional involvement - and preferences for different types of content in three cultural media-television programs, motion pictures, and books. The findings both confirmed and extended prior theorization and found some intriguing differences in content preferences between women and men.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
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Perceived and preferred orientations of abstract art.
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Martin S. Lindauer, 1987, 5:1, 47-58.
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Abstract:
The independence of aesthetic judgments about art from personal preferences about that art was investigated with abstract paintings which were shown in different orientations. Two groups of undergraduate subjects, N=24 and N = 22, judged works by Davis, DeKooning, and Pollock in either their upright (correct) or inverted (incorrect) orientations. While correctly and incorrectly positioned paintings were equally liked, the former were judged as more appropriately oriented than the latter. The results indicate: 1) the independence of aesthetic perception from persona! preference; and 2) that the perception of orientation is more dependent on the properties of the stimulus than on recognition.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
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L’art pour l’art? Behavioral effects of performing arts organizations.
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Bruno S. Frey & Werner W. Pommerehne, 1987, 5:1, 59-78.
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Abstract:
The institutional forms of cooperative, profit-oriented (private) and government subsidized non-profit performing arts companies affect the behavior of the management systematically. Thus, the managers of profit-oriented theaters, operas, and orchestras tend to let plays run longer, to have a smaller number of new productions and a more narrow repertoire than do public companies. The number of rehearsals will, ceteris partibus, be smaller, and more plays suiting the preferences of the general public will be offered. These propositions are derived using the economic model of behavior looking also on the incentive effects of different types of government subsidies.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
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High circles, high art: An investigation of museums and urban conditions.
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Judith R. Blau, 1987, 5:1, 79-86.
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Abstract:
Social historians note the importance of social and economic elites for the establishment of cultural institutions. Using cross-sectional data on museums in the largest U.S. urban centers, the article investigates the importance for museums of social and economic elites and of urban governmental structure.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
See more benefits! 
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