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| Volume 2 Issue 1
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The film experience as cognitive structure.
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John M. Carroll, 1984, 2:1, 1-18.
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Abstract:
A structural analysis of film can make good on the traditional "film is language" metaphor in several ways. As a linguistic grammar formally partitions the world into sentential and nonsentential objects, a structural theory of film partitions the world into those objects that are narrative film scenes and those that are not. Additionally, it is argued, such an analysis offers substantive foundation for descriptions of structural relations between film scenes, the organization of film perception, the film as an aspect of human symbolic capacity, and of film aesthetics.
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1983 at discounted rates.
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Applying aesthetics to the design of promotional material: The theory ofrequiredness in direct
mail advertising.
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George M. Zinkhan & Lydia F. Stoiadin, 1984, 2:1, 19-34.
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Abstract:
The theory of requiredness, which is similar to the information-theoretic concept of subjective (un)certainty, is applied to the problem of measuring the effectiveness of promotional material. This theory specifies that, in the case of a complex passage of prose, high levels of predictability will lead to high levels of enjoyment and recall for that passage. It is also hypothesized that enjoyable passages will be more memorable than unenjoyable passages. In order to test this theory of requiredness, a model is estimated using 109 subjects, and predictions are made to a validation sample of forty-seven. The moderately successful prediction results provide empirical support for all three hypotheses derived from this theory of aesthetics. Implications for promotional managers and scientific researchers are also discussed.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
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Does art have selective value?
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Ellen Dissanayake, 1984, 2:1, 35-50.
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Abstract:
In the absence of satisfactory accounts by evolutionary biologists to explain the ubiquity and persistence of art in all human societies, a number of reasons offered by other writers for the existence and effects of art are critically examined for their evolutionary plausibility. These are found to be inadequate because they are only partial and because their "selective value" is more parsimoniously attributed to other behaviors and attributes which art resembles (e.g., play, ritual, fantasy, ordering, and so forth). The necessity for invoking a concept "art" at all is questioned. Instead it is posited that a universal human behavior, "making special," from which art in the modern sense is derived had evolutionary value because it reinforced the adoption of other selectively-valuable behaviors. Aesthetic ingredients, and responses
can be called enabling mechanisms to this end. A concluding section discusses peculiarities of advanced technological society that contribute to modern confusion about art and its place - necessary or unnecessary - in human life.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
See more benefits!
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Dealers and collectors of Indian Baskets at the turn of the century in California: Their effect of the ethnographic sample.
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Dorothy K. Washburn, 1984, 2:1, 51-74.
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Abstract:
The basket collecting activities of dealers and amateurs between the 1860's and the 1920's in California is described. Four phases are defined: initial purchase by dealers of old traditional baskets; production of baskets in the form of white containers by Indians; height of basket buying "craze"; Indian response to expanded market with new copies of old baskets. Interviews with weavers, comments of collectors, and practices of dealers an indicate that baskets made for sale have different design compositions than those made for Indian use. Definition of these non-Indian factors for design change win assist in appropriate use of museum specimens collected during this same period for a subsequent study of the changes in design structure.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
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Three models of narrative comprehension in William Stafford's "Traveling through the dark": Some relations between schemata and interpretive context (Part 1).
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Robert Brooke, 1984, 2:1, 75-94.
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Abstract:
This paper discusses the mechanisms involved in accounting for William Stafford's poem "Traveling Through the Dark." Part 1 presents the narrative models of Teun van Dijk and William Labov, while Part 2 continues the discussion of Labov's Model, introduces Stanley Fish's view of narrative, and relates all three models to Roger Schank's and Robert de Beaugrande's theoretical work on stories. In the conclusion, a number of criteria for the evaluation of narrative theories are suggested.
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Buy the whole article at baywood.com - online shop now.
To let you know:
As member of the IAEA you receive the Empirical Studies of the Arts
twice a year for free and are able to purchase all back issues since
1983 at discounted rates.
See more benefits!
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