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Volume 10 Issue 1

The Golden Section has no special aesthetic attractivity!

Frans Boselie, 1992, 10:1, 1-18.
Abstract: Through the centuries great claims have been made for the special aesthetic value of the Golden Section. Reviews of the experimental literature yield a mixed verdict, some studies supporting the Golden Section hypothesis, others disproving it. A series of experiments is described in which the aesthetic quality of the Golden Section was systematically compared with the aesthetic appeal of the ratio of 1.5. It was found that the Golden Section does not have a special aesthetic quality as compared to the ratio 1.5, and that other characteristics of visual patterns are far more important from an aesthetic point of view.
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The effects of situation, sequence, and features on perceptual and affective responses to product designs: The case of aesthetic consumption.

Morris B. Holbrook & Punam Anand, 1992, 10:1, 19-31.
Abstract: This article proposes a general model in which various situational and sequential aspects of consumer behavior combine with features of a product to determine perceptions and their affective consequences. It illustrates this model by means of an example from applied empirical aesthetics and investigates the effects of tempo on perceptual and affective aesthetic responses to music. In particular, a new analysis of some data drawn from consumer aesthetics demonstrates the intervening role of perceived activity in mediating the effects of musical tempo on affect across a sequence of listening experiences at different levels of situational arousal.
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Visual memory, verbal schemas, and film comprehension.

Paul S. Cowen, 1992, 10:1, 33-55.
Abstract: An ambiguous silent film was viewed either by itself or with an improbable but plausible verbal synopsis presented either before or after the film. In general, the verbal synopsis significantly influenced inferences made one hour later, but there was an interaction between visualization ability and the order in which the synopsis and film were presented. Visualization ability significantly decreased biased inferences when the film was seen first, but significantly increased this bias when the synopsis preceded the film. Greater synopsis influence was also associated with greater comprehensibility of the film. Visualization ability significantly affected recognition of "hits" while presenting the synopsis after the film increased the rate of false alarms. Results suggest that individual differences in visual ability and conflict between visual and verbal information should be considered when generalizing about encoding, retrieval, and story comprehension using visual media. Implications for media influences, film study and the use of film/video in other settings are also discussed.
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Aesthetic attitude and variations in reported experience of a painting.

T. Cameron Wild & Don Kuiken, 1992, 10:1, 57-78.
Abstract: Empirical-phenomenological methods were used to assess effects of aesthetic attitude on variations in aesthetic response. Immediately before viewing a painting, thirty participants were randomly assigned to conditions in which they either attempted to physically relax or attempted to physically relax and psychically distance themselves from practical concerns. Then, participants: 1) provided verbal accounts of their experiences during three one-minute viewings of Raphael's La Fornaria, 2) completed a version of Gardner's painting style identification task , and 3) rated the target painting, the experimental procedures, and their background in art. Numerically aided phenomenological methods revealed five distinct types of reported experience: tentative psychological interpretation, stereotyped rejection, quiet encounter, impatient overfamiliarity, and positive painterly evaluation. Analyses of the style identification data and of participants' ratings provided convergent validation for these types of aesthetic response. Although the manipulation of aesthetic attitude was not optimal, numerical phenomenological methods allowed assessment of subtly differentiated types of aesthetic response. These types of reported experience argue against a rigid dichotomy between aesthetic and nonaesthetic responses.
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Can composers express emotions through music?

William Forde Thompson & Brent Robitaille, 1992, 10:1, 79-89.
Abstract: This study investigated the possibility that musical composers can reliably convey distinct and definable emotional qualities through pitch, temporal and loudness information contained in a musical score. Five musical composers were provided with a list of six terms relating to emotional states. The terms were: joy, sorrow, excitement, dullness, anger and peace. Each composer was asked to compose short melodies embodying the emotional qualities described by the six terms. Fourteen listeners were played the melodies, and were asked to provide judgments relating to their emotional quality. Melodies were judged to embody the emotional quality intended to be conveyed. Unintended emotional qualities were judged to be present in melodies in varying degrees. The notion that emotional qualities can be effectively conveyed through music is discussed.
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